Digital Marketing Lead

& 3D Visualiser

Space, aerospace, defence and motorsport technology

Digital Marketing Lead for Reaction Engines, with a specialisation in 3D visualisation

Pioneering space access and sustainable technologies to elevate life on Earth.
Innovating in pursuit of the world’s net zero goals. Transforming high-speed flight. And helping make the dream of everyday space flight come true.

Industries:

Space Technology, Aerospace, Defence, Motorsport and Energy

My responsibilities include:

Creating and implementing integrated digital marketing plans with proven results
Creating digital assets, building marketing campaigns, optimising channels and taking a proactive role in a busy and driven team.
Photography and video production / editing, extensive use of video software packages
Working with WordPress + Elementor and social media platforms
3D rendering visualisations of Space, Aerospace, Defence, Motorsport and Energy technology
Content creation and creative writing
Internal communications and managing of intranet systems (Sharepoint)
Project management and coordination with high attention to detail
Communicating at a technical level and engaging with engineering, research, and design teams
Turning technical information and data into engaging content across multiple platforms
Building relationships with both internal and external clients

Tools:

Solidworks 3D CAD design and Blender
Adobe Creative Cloud
Hubspot
KanBan
Office Tools

Leading the digital marketing strategy

In 2024, I played a pivotal role in shaping the digital strategy for Reaction Engines. My responsibilities spanned across multiple key areas, including overseeing the creation and execution of comprehensive digital marketing campaigns aimed at increasing brand awareness and engagement. I spearheaded initiatives to optimise the company’s online presence, focusing on SEO, PPC, and content marketing to drive traffic and lead generation. I also managed the company’s social media channels, ensuring a consistent and compelling brand voice while leveraging data analytics to refine our strategy.

Additionally, I collaborated closely with cross-functional teams to align digital efforts with broader business objectives, utilising CRM platforms and automation tools to enhance customer relationship management.

My role included analysing performance metrics to track KPIs, identifying new growth opportunities, and continuously iterating on our approach to maximize ROI and foster industry thought leadership.

📈

400% increase in commercial revenue growth

Contributed to the marketing strategy and business development efforts that resulted in our commercial sales expansion. Celebrated with our internal product milestone event, with key new customers and long term clients in attendance.

Milestones

Hubspot CRM implementation

Key role in launching & implementing Hubspot for marketing and business development. Unifying our data analysis, email marketing campaigns, social media scheduling, customer and client contacts all under one CRM.

📣

Prime minister Keir Starmer press opportunity

Helped orchestrate a press opportunity with Reaction Engines CEO and Prime Minister Keir Starmer, going on to create a highly successful marketing campaign.

🚀

Business development reinforcement

Bolstering Reaction Engines presence at the Farnborough International Airshow, ensuring seamless coordination across all aspects of the event, contributing to a impactful showcase at the most prestigious aerospace event in the world.

Campaigns

Farnborough International Airshow - live marketing campaign

Live marketing campaign at Farnborough International Airshow was highly successful
Engaged attendees with real-time interactions and immersive experiences
Attracted large crowds and boosted brand visibility
Increased foot traffic at the exhibit and generated strong lead generation
Significant increase in social media engagement and online buzz
Significant increase in enquires to our sales team
Achieved both short-term and long-term marketing goals
Strengthened connections with industry professionals and heightened brand awareness

Off-highway paid LinkedIn campaign - Defence sector

Off-highway paid LinkedIn campaign targeting Defence sector was highly successful
Achieved strong engagement and generated high-quality leads
Used precise audience targeting and tailored content
Reached key decision-makers in the Defence industry
Exceeded expectations in click-through rates and conversions
Boosted brand recognition within the Defence sector
Strengthened company’s positioning as a trusted partner in the off-highway Defence market

Product sales milestone event

Successful event celebrating product manufacturing milestone and transition to serial production
Attended by key customers, partners, and industry leaders, strengthening relationships
Generated positive buzz around the Charge Air Cooler, proven in motorsport and impacting zero carbon aviation
Jenny Kavanagh’s presentation highlighted trust and respect between partners
Reinforced position as a leader in sustainable technology
Paved the way for future collaborations and growth opportunities

Press with Reaction Engines CEO and Prime Minister Keir Starmer with photos and videos I captured and used to create a highly successful marketing campaign.

Farnborough International Airshow - live marketing campaign

930% impression increase

374.2% follower increase

51.6% page view increase

75.1% unique visitors increase

639.5% reactions increase

1,800% comments increase

780 brand new unique visitors

Impact & results

Off-highway paid LinkedIn campaign - Defence sector

Product sales milestone event

Hypersonic propulsion system milestone press release

Launching a new brand

I played a key role in the company rebranding aimed at helping the company enter new markets and expand its product portfolio. Through market research, we identified emerging industry trends and client needs that guided our strategy. Collaborating with cross-functional teams, we refined the brand’s visual identity and messaging to better resonate with business clients.

This effort not only unified our brand across multiple industries but also facilitated the successful launch of a new website, driving significant revenue growth and positioning the company as a trusted partner in each sector.

Farnborough International Airshow 2024

I played a key role in the organisation, planning and strategy put into our presence at the Farnborough International Airshow, which allowed us to reconnect with industry peers and showcase our innovative thermal management solutions. I attended the event for 6 days providing comprehensive support by coordinating logistics and ensuring that all teams had the resources they needed to succeed.

My responsibilities included:

Planning event strategy
Meeting with clients and new customers
Documenting the team and our activities
Co-ordinating a press opportunity with the Prime Minister and my CEO for a marketing campaign
Live marketing from the event to promote our presence on social media
Creating visuals and managing an external agency for the event stand design
Creating collateral for the business development and marketing team to utilise

Reaction Engines successfully demonstrated the integration of its innovative precooler technology with existing jet-engine architecture, achieving sustained Mach 3.5 operating conditions and demonstrating the viability of a key element for its innovative propulsion system concept for high-Mach/hypersonic aircraft.