European Marketing Design Manager

Software, 3D Technology, Industrial transportation solutions and packaging.

European Marketing Design Manager for Signode, with a specialisation in 3D visualisation, my responsibilities included:

As the manager of creative design I had a variety of responsibilities such as producing and updating various design material ensuring general adherence to corporate brand and associated guidelines. The material includes but is not limited to brochures, datasheets, product catalogs, flyers, posters, banners, invitations, ad campaigns, developing promotional film and photography, event signage, social media ad campaigns and 3D renders/animations for advertising purposes.

Signode is a large global company, in order to market our products effectively in Europe, I designed material with local consumers in mind. This strategy demonstrates our activity in these countries not only by selling our products in the region but by showcasing our sustainability plans, charity work and investments in the local area.

Responsible for sourcing and hiring talented freelancers to facilitate marketing projects. Keeping a network of dedicated professionals in marketing, design, 3D, videography and photography is a key element to the productivity of our department. I have an eye for detail and experience in all of these creative fields so overseeing the design work presented to me, delivering feedback and pushing for the best quality within our budget is of the highest importance.

Specialisation in 3D and VFX - includes managing and developing our 3D modelling, texturing, animation and rendering for new products.
Creating high quality product renders for use in our traditional and digital marketing material.
Creating exploded views of products to better demonstrate their capabilities as well as animations highlighting the products abilities.

3D Marketing Artist

(Product Visualisation)

360 loop 3D render of the Multi Flex1 machine.

3D render close ups highlighting important aspects of the Multi Flex1.

Promotional video campaigns

BXT3 promotional advertisement.
(3D animation & rendering)

Sustainability at Signode promotional video
(Senior Editor)

3D Virtual Showroom (Digital Space)

A project I have been apart of is the development of our Virtual Showroom (Digital Space) which showcases all of our products in an easy to use 3D environment developed in Unity, which has been a huge success for us during a time where in-person events have come to a stand still.

Experience a new way to view our product portfolio with an interactive, intuitive digital space. Within the Signode Digital space you can manipulate 3D product models in real time, annotate directly onto these models and find out more by clicking hotspots to give you more information through the use of informative videos or images.

My responsibilities included:

Working to source agencies to work on development.
Drafting initial visual concepts.
Advise improvements and additions to the space throughout the development process.
Overseeing the 3D aspects of the project, ensuring models are optimised, textured and displayed in the best way possible.
Creating a catalog of any 3D assets from the project for use in other projects so we could get the most out of our investment with the agencies.
I created and rendered certain 3D models myself in-house to help cut costs and speed up the process of adding new products to the virtual showroom.

Introduction video showcasing the Digital Space.

New product comparison tool added to the Digital Space.